Northwestern University

Tue 3:30 PM

The Electric Car: Race it and They will Come

When: Tuesday, May 22, 2012
3:30 PM - 4:30 PM  

Where: University Library, Forum Room, 2nd Floor, 1970 Campus Drive, Evanston, IL 60208 map it

Audience: Faculty/Staff - Student - Public

Contact: Kay Geary   847.467.5325

Group: University Libraries

Category: Lectures & Meetings


By tracing the history of successful endurance racing programs of the 20th century at Ford and Ferrari and analyzing four major components of motorsports (manufacturers, tuners/modifiers, sponsorships, and government), we can outline the future of professional electric auto racing in the U.S. and Europe.  "The Electric Car: Race It and They Will Come" will introduce the audience to this concept by, essentially, using a history of internal combustion engine (ICE) racing as a model that electric vehicle (EV) racing stakeholders can use to successfully establish a new professional motorsport.  Primary goals for professional electric auto racing include helping the EV industry market its products in popular culture and use the racetrack to both efficiently develop new technologies and find creative solutions for EV platforms.  Professional sports help stakeholders communicate with their audiences in a memorable, direct, and emotional level experienced nowhere else.  The EV sector and peripheral industries have a simple, successful model in ICE racing that will open a boundless world of possibilities.

Presented in conjunction with Choices: Alternative Cars, Alternative Fuels.

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