Northwestern University

Tue 4:00 PM

John Gero, PhD-George Mason University

When: Tuesday, February 19, 2013
4:00 PM - 5:00 PM  

Where: Ford Motor Company Engineering Design Center, 1.350 (ITW Classroom), 2133 Sheridan Road, Evanston, IL 60208 map it

Audience: Faculty/Staff - Student - Public

Contact: Phillip Jacob   847.467.3533

Group: Segal Design Institute

Category: Academic

More Info


STUDYING DESIGN AND CREATIVITY USING COMPUTATIONAL SOCIAL SCIENCE John S Gero Krasnow Institute for Advanced Study, George Mason University Architecture and Computer Science, University of North Carolina – Charlotte

Design creativity is not a unitary concept and as a consequence it is hard to understand and define precisely. Design creativity involves not only the designer and the object being designed but also many players who influence the designer and the design. This
talk introduces concepts from situated cognition and social science to develop computational models that allow the exploration of design creativity.
The talk outlines the principles of situated computing and social interactions as the foundations for design computing and applies them to design creativity and innovation. Examples of the application of these concepts will be presented and include:

• Modeling brainstorming as a creativity tool,
• Emergence of schools of design style during creative generation of designs, and
• Emergence of design values during innovation.

The talk will conclude with a discussion of the implications of these foundational concepts on the development of design support tools.

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