Monday, July 21, 2014
12:00 PM - 1:00 PM
Where: University Hall, 122, 1897 Sheridan Road, Evanston, IL 60208 map it
Audience: Faculty/Staff - Post Docs/Docs - Graduate Students
The human brain is sometimes the most powerful and sophisticated device in the known universe. But sometimes its power is deeply limited – like when it tries to store a new phone number. When you present your research, you relay a complex story to the brains in your audience – but too many presenters do not account for the limitations of their audience’s attention, understanding, and memory. This talk will introduce a set of principles from cognitive psychology that guide the construction of engaging presentations, clear explanations, and scaffolding for memory.
Steve Franconeri is an Associate Professor of Psychology at Northwestern. His laboratory studies the power and limits of our visual and cognitive systems, including the roots of our limited attention and memory resources. These findings provide guidelines for effective visual thinking & communication, graph & diagram comprehension, and broader information visualization.