Description:

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Writing for the web isn't as simple as putting your handbook, brochure or lesson plan online. This hands-on workshop teaches the specific strategies needed to get your message across online.

Key Points

Write for typical web users who scan instead of read.

Use the right tone for this immediate and informal medium.

Repackage institutional language and marketing speak.

Prune your site of unnecessary content.

Write for higher search engine rankings.

Make key information prominent and links visible.

Keep user needs at the forefront of your mind as you write.