Northwestern Events Calendar

Apr
22
2015

e@nu: Ben Parr's Captivology: The Science of Capturing People's Attention

When: Wednesday, April 22, 2015
4:00 PM - 5:30 PM CT

Where: McCormick Foundation Center, Room 3-127, 1870 Campus Drive , Evanston, IL 60208 map it

Audience: Faculty/Staff - Student - Public - Post Docs/Docs - Graduate Students

Contact: Caitlin O. Smith   (847) 467-4432

Group: Farley Center for Entrepreneurship and Innovation

Category: Lectures & Meetings

Description:

Ben Parr is the author of the new book CAPTIVOLOGY: The Science of Getting People’s Attention. He is cofounder of DominateFund, an early-stage venture fund. He is a columnist for Inc. Magazine, the former Co-Editor and Editor-at-Large of Mashable and a former Columnist and Commentator for CNET. Parr was named by Forbes as one of its current “30 Under 30” and by StatSocial for its Top-100 Social Media Power Influencers, 2015, and Say Media identified him as one of the top ten tech journalists in the world. He appears regularly on CNBC, CNN and “Entertainment Tonight”. As an award-winning journalist and editor at Mashable he wrote more than 2,400 articles on science, technology, media and business.

He has a degree from Northwestern in Science in Human Culture -- the study of how science has impacted history, society, medicine, sociology, and economics. Today he works with startups and Fortune 500 companies showing them every day how to apply the science of attention. He will be using his research for the book to create several unusual marketing strategies designed to captivate potential readers.

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