When:
Thursday, July 9, 2015
1:00 PM - 2:30 PM CT
Where: Rebecca Crown Center, Hardin Hall, 633 Clark Street, Evanston, IL 60208 map it
Audience: Faculty/Staff
Cost: Free / $50 to cancel
Contact:
Learning & Organization Development
(847) 467-5081
Group: Office of Human Resources | Talent Development & Well-being
Category: Training
This workshop-style course is an introduction to Web Content Strategy. It guides participants through the critical step of planning a site's identity, voice and tone. After reviewing strategies for developing these messaging goals, we will do a series of fun hands-on activities to create tools, such as an identity statement and voice and tone guidelines. If possible, attend this course with other members of your team!