Northwestern Events Calendar

Oct
12
2016

HRD555- Writing for the Web: Introduction

When: Wednesday, October 12, 2016
1:00 PM - 2:30 PM CT

Where: Wieboldt Hall North Entrance, 712, 339 E Chicago Ave, Chicago, IL 60611 map it

Audience: Faculty/Staff - Student - Post Docs/Docs - Graduate Students

Cost: Cost: FREE *$50 no-show/cancellation fee. Chart string required to register.*

Contact: Learning & Organization Development   (847) 467-5081

Group: Office of Human Resources | Talent Development & Well-being

Category: Training

Description:

Writing for the web isn't as simple as putting your handbook, brochure or lesson plan online. This hands-on workshop teaches the specific strategies needed to get your message across online.

Key Points
Write for typical web users who scan instead of read
Use the right tone for this immediate and informal medium
Repackage institutional language and marketing speak
Prune your site of unnecessary content
Write for higher search engine rankings
Make key information prominent and links visible
Keep user needs at the forefront of your mind as you write

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