Description:

“Build Her a Myth” examines the demands that feminine culture places upon women. Women define themselves through clothing, and use appearance to project ambitions, attract mates and signal status. Fashion magazines are the bibles that guide the creation of this unobtainable perfection. Romance novels echo this sentiment as they represent an impossible alternate reality where love is all-consuming and eternally passionate. Although reality never approches these fashion or romance realms, the former is advertised as a way to obtain the latter. The displayed dresses are seductively beautiful, but are created from the pages of romance novels, unable to be worn. Completely without function, they represent how useless feminine myths are in real life.