Northwestern Events Calendar


Dr. Carola Salvi: What happens in our brain when we have an Aha! moment? Insights on how to have more insights.

When: Monday, June 3, 2019
12:00 PM - 1:00 PM Central

Where: Shirley Ryan AbilityLab, 10th floor Conference A-B, 355 E. Erie, Chicago, IL 60611 map it

Audience: Faculty/Staff - Student - Public - Post Docs/Docs - Graduate Students

Contact: Andrea Domenighetti  

Group: Shirley Ryan AbilityLab Research Seminar Series

Category: Lectures & Meetings



Creativity is essential for advances in interpersonal, social, cultural, and even scientific knowledge. We often imagine ideas as a lightbulb illuminating above our heads, or perhaps most iconically, as Archimedes' exclamation "Eureka!", revealing feelings of pleasure, relief, and an intuitive sense of success. Insightful ideas are indeed a powerful expression of creative problem solving and a driving force for discoveries in every field of human endeavor. The advantage of solving problems via insight is that they are more accurate, relying on a unique pattern of neural activity when compared with problems solved by deliberate analysis (i.e., trial-and-error). Dr. Salvi’s latest studies on these two distinct neural circuits tug at the proverbial lightbulb's pull cord, illuminating one of the most central and elusive abilities inside the "black box" of the human mind: the generation of an idea. 



Speaker Info:

Dr. Salvi received her Ph.D. in Experimental Psychology, Linguistics and Cognitive Neuroscience at the University of Milano Bicocca and holds an MSc in Psychology of Organizations and Consumers Behavior with specialization in Thinking and Reasoning and a Bs in Psychology. Dr. Salvi’s work, lead several breakthrough investigations in understand creative processing, specifically the neural and cognitive functioning of idea generation in creativity. She approached this topic by: investigating its relation with the attention system, and by recording biomarkers as eye blinks, and pupil dilation; facilitating it using non-invasive brain stimulation and subliminal reward paradigms and detecting its association with risk taking.

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