Northwestern Events Calendar

Nov
19
2020

Making it Dope: Driving Cultural Relevancy in Modern Marketing

When: Thursday, November 19, 2020
5:30 PM - 6:30 PM CT

Where: Online
Webcast Link

Audience: Faculty/Staff - Student - Public - Post Docs/Docs - Graduate Students

Cost: Free

Contact: Stacy Simpson   (847) 467-2961

Group: Medill Events - All

Category: Other, Lectures & Meetings

Description:

This event is Part 1 of the new DEI Leadership in Marketing Series

Join us for a vibrant and energetic discussion with Lizette Williams, head of global marketing at Facebook.  Lizette’s comments will focus on the pioneering use of music, sports and entertainment to elevate a brand with cultural infusion.  Prior to Facebook, Lizette led cultural-relevance initiatives at McDonald’s, Kimberly Clark and PepsicCo.  She will also describe how she landed the position at Facebook during a global pandemic, with no face to face meetings and never entering the Facebook offices.  See examples of her dynamic work, hear about her career journey and transitioning jobs during difficult circumstances. Lizette’s inclusive leadership style is truly unique, learn how she has applied these principles to guide her career success.

Lizette Williams is a leading marketing and advertising executive with expertise at driving the convergence of brand, culture and tech. She has worked across Fortune 50 companies, including Facebook, McDonald’s, Kimberly-Clark and PepsiCo, driving consumer-centric growth strategies focused on cultural relevancy.  A respected thought leader and subject matter expert, Lizette is a sought-out speaker, lecturer, and advisor on marketing and culture.

 

 

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