Description:

A presentation and Q&A covering the rapid transformation of B2B Media*

Presenter: Tony Uphoff, President & CEO, Thomas and Medill’s 2021 McAllister Top Manager Awardee

Tony Uphoff is President and CEO of Thomas, the parent company of Thomasnet.com: the leading platform for product sourcing and supplier selection for the Industrial and Manufacturing markets. His career in business information has given him a ringside seat for every major technology transformation of the last 25 years. Tony regularly speaks on the digital transformation of business and the overarching impact technology is having on business management and leadership. In addition to his role at Thomas, Tony also serves as an advisor and board member of several tech and media companies as well as a mentor at Mucker Labs and a Trustee of Linfield College.

*What is B2B?

Whether cardiologists, chief security officers or chefs, professionals and industry decision-makers use business-to-business (B2B) media to gain the specific knowledge needed to inform and improve their work. As many at 5,000 B2B and association media titles report to specialized audiences in the U.S. alone, and media companies are rapidly evolving in the data, events and software as a service spaces.

B2B marketers develop tools and insights and sell products or services to businesses and organizations, which in turn resell them or use them to inform their customer-oriented strategies.