Description:

AI isn’t going to magically boost profits or make your employees more productive. In fact, in the short term, it will probably make your organization less productive. But that doesn’t mean you should ignore everything these powerful systems have to offer. Instead, it’s important to be realistic about what they can do for you and strategic about how and where to use them. In this complimentary webinar, Hatim Rahman and Elizabeth Gerber will go beyond the hype, sharing concrete information that will help you navigate some of the biggest challenges of adopting AI. They’ll discuss everything from data collection and model training to the broader cultural and human capital shifts required of any company that wants to use AI effectively.

Speaker bios: Hatim Rahman is an associate professor of management and organizations at Kellogg. His research and teaching have received numerous awards, including the National Science Foundation CAREER award. In 2023, he was named as one of the best 40 business-school professors under 40 years of age by Poets & Quants. His book Inside the Invisible Cage: How Algorithms Control Workers investigates how digital-labor-platform organizations use shifting, opaque algorithms to control workers' job opportunities.

Elizabeth Gerber is a professor of mechanical engineering and communication studies at Northwestern University, codirector of the Center for Human Computer Interaction + Design, codirector of the Delta Lab, and faculty founder of Design for America. Her research focuses on artificial intelligence and the future of work, and for more than two decades she has consulted widely with for-profit and nonprofit organizations on innovation and product development.