Description:

There is much more to social media than news updates on what's happening in your school, department, or organization. This hands-on workshop teaches specific strategies on how to use social media to achieve your goals. We will concentrate on Facebook, Twitter, and Instagram, while answering questions on any other social media platforms.

Key Points:

- Play by the rules — governance and smart interaction
- Know your audience(s)
- Treat each social channel separately
-Develop a content plan and editorial calendar
- Filter your content towards your brand and communication goals
- Focus on value exchange
- Capitalize on the value of imagery
- Create conversations and engagement
- Track analytics
- Use analytics to drive more engaging content