Thursday, November 19, 2015
4:00 PM - 6:00 PM
Where: Ford Motor Company Engineering Design Center, ITW, 2133 Sheridan Road, Evanston, IL 60208 map it
Audience: Faculty/Staff - Student - Public - Post Docs/Docs - Graduate Students
Robbie Bach joined Microsoft in 1988 and over the next 22 years worked in various marketing, general management and business leadership roles. As the Chief Xbox Officer starting in 1999, Robbie led the creation and development of the Xbox video game franchise. He led the Xbox team from its startup phase all the way through to the launch of the award-winning Xbox 360 console, as well as the highly successful online gaming service, Xbox Live. In 2010, Robbie retired from Microsoft as the President of the Entertainment and Devices Division and was responsible for all of Microsoft's gaming, music, video, phone, and retail sales businesses.
In his new role as a speaker, author, and civic engineer, Robbie inspires engagement on civic issues and dedicates his efforts to providing strategies and consulting to organizations driving positive change. His speaking credits include multiple keynotes at the Consumer Electronics Show (CES) and the E3 Expo gaming conference. He has also keynoted the Boe Forum on Public Affairs and guest lectures regularly at schools such as UCLA, Notre Dame, Boston College, Santa Clara University, Harvey Mudd, and Seattle University. He has served as the Morehead-Cain Alumni Visiting Distinguished Honors Professor at the University of North Carolina, co-teaching a class on public policy entrepreneurship.
Robbie was an Arjay Miller Scholar at the Stanford Graduate School of Business where he earned his MBA, and a Morehead Scholar at UNC where he graduated with highest honors in economics and was also named an Academic All-American on the Tar Heel’s tennis team. In 2015, Robbie completed his first book, Xbox Revisited: A Game Plan for Corporate and Civic Renewal.