When:
Monday, February 17, 2020
12:00 PM - 1:00 PM CT
Where: Chambers Hall, Ruan Conference Room (lower level), 600 Foster St, Evanston, IL 60208 map it
Audience: Faculty/Staff - Student - Public - Post Docs/Docs - Graduate Students
Contact:
Ellen Dunleavy
(847) 491-3395
Group: Institute For Policy Research
Category: Academic
"What’s Anger Got to Do with It? Limits to Consumer and Employee Mobilization"
by Brayden King, Max McGraw Chair in Management and the Environment; Professor of Management & Organizations; Chair of Management & Organizations Department and IPR Faculty Associate
Abstract: Theories about social movements assert that the mobilization of “reference publics”—such as consumers or employees—is a necessary condition for generating movement-led social change. These publics are thought to be activated by emotional triggers, such as anger. The studies in this presentation question this assumption. One set of studies examines whether boycotts actually change consumers’ behavior, and another set of studies assesses whether anger motivates employees to support movements in their workplace. King and his co-authors conclude that the mechanisms that explain the mass mobilization of movements may be ineffective in generating the support of reference publics such as consumers and employees.
This event is part of the 2019 Fay Lomax Cook IPR Colloquium Series.