Description:

**ZOOM ONLY**

An essential function of both medicine and public health is communication with an array of audiences. Despite this core role, training on strategic communication, especially training that incorporates behavioral sciences, trust, audience analysis and design strategies, is rare. This  one-hour session is rooted in both behavioral science and skill development with special attention to the changing landscape of trust and how to compete for attention more effectively.

Featuring:
Amelia Greiner Safi, PhD, MS
Professor of Social & Behavioral Sciences and Public Health Practice
Department of Public and Ecosystem Health
Cornell University

Dr. Amelia Greiner Safi is a social and behavioral scientist with expertise in multilevel influences on health, strategic public health communication, health disparities and intervention planning.  A common thread in her work is translational work – linking research to practice and policy. For the past 15 years, Dr. Safi participated in and led collaborative, multidisciplinary, and engaged research. She has often served as a bridge across disciplines, professions to find common interests in order to advance health and environmental outcomes. Much of this work has a health disparities, vulnerability or equity focus.