Description:

Throughout the academic year, the Center for Latinx Digital Media invites you to a series of weekly seminars held over Zoom on Thursdays. You can now register (click here) to the last seminar of the Winter 2022 quarter, happening on March 10, at 12-1 PM US CT.

Prof. Arturo Arriagada (Universidad Adolfo Ibáñez) will give a presentation entitled “Influencers and creator economies: Imaginaries, platform evolution, and commercial value chains.”

Abstract: In this presentation I will analyze influencers' activities in the so-called creator economy from three perspectives: 1) their social imaginaries, to reconcile their contradictory positioning as promoters of consumption, and marshals of “authentic” sociality and community; 2) their relation with platform evolution —including constant updates to their affordances—shaping the activities and interpretive processes of content creators; and their 3) positioning in algorithmic and commercial relations with platforms and advertising agencies for the promotion of brands and themselves.

Arturo Arriagada, PhD., is an Associate Professor at Universidad Adolfo Ibáñez (Chile). His areas of interest include digital labor; influencers and creator economy; algorithms and quantification; and political communication. Associate researcher of the Millennium Nucleus on the Evolution of Work.

This event is co-sponsored by the Alice Kaplan Institute for the Humanities, the Buffett Institute for Global Affairs, the Center for Global Culture and Communication, the Department of Radio/Television/Film, the Latin American and Caribbean Studies Program, and the Latina and Latino Studies Program.