Join us for two presentations from the Kellogg School of Management focused on the use of AI in Marketing.
Artem Timoshenko: AI for Marketing and New Product Development
New AI tools help firms process large-scale consumer feedback to gather ideas for product development and marketing campaigns. Marketing research develops and validates such methods with close industry collaboration. I will present two of my papers in this area.
Jim Lecinski: The AI Marketing Canvas
In this practitioner-focused session, Jim Lecinski, Clinical Associate Professor of Marketing at Kellogg will discuss his book, "THE AI MARKETING CANVAS" which examines how marketing practitioners should be developing a strategy and plan to implement AI into their marketing toolkit. He will discuss how brands that are successful at weaving AI into their marketing strategies all share a common set of best practices that any marketing leader can learn from; and share the best-practice five-stage framework: The AI Marketing Canvas.
Sarah Spurlock
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