Description:

INVOForward Digital Health: Building a Business Model is a mentorship program geared towards Northwestern faculty and clinicians who are interested in translating their digital health innovation into a commercial opportunity.

The program lectures are open to the entire Northwestern community.  REGISTER using links below.

Session Topics

Session 1: Differentiating your business
Friday, June 24, 2022, 10am-noon
Speaker: Katie Arnold, SPRIG Consulting
- Establishing novelty
- Differentiating from competitors
- Building brand awareness

Session 2: Developing your business rationale
Friday, July 8, 2022, 10am-noon
Speaker: Lee Shapiro, 7wire Ventures
- Understanding the unmet need
- Identifying key stakeholders
- Identifying product-market fit

Session 3: Finding the business model that works
Friday, July 15, 2022, 10am-noon
Speaker: Jodi Akin, Hawthorne Effect
- Overview of various models in digital health
- How to choose best model
- Translating your model to revenue

Session 4: Defining the Minimum Viable Product (MVP)
Friday, July 22, 2022, 10am-noon
Speaker: Mark Achler, MATH Venture Partners
- Identifying key issues and desired functionalities for viability
- Identifying initial customer beta-sites
- Building your MVP

Session 5: Sources of Funding
Friday, July 29, 2022, 10am-noon
Speaker: Evan Norton, SPRIG Equity
- Establishing the required funding amount
- Understanding types of investors
- Building a pitch deck