Northwestern Events Calendar

Oct
7
2022

Statistics and Data Science Seminar Series: From Experimentation to Causal Learning: Applied Research in Tech Industry

When: Friday, October 7, 2022
11:00 AM - 12:00 PM Central

Where: Chambers Hall, Ruan Conference Room – lower level, 600 Foster St, Evanston, IL 60208 map it

Audience: Faculty/Staff - Post Docs/Docs - Graduate Students

Contact: Kisa Kowal   (847) 491-3974

Group: Department of Statistics and Data Science

Category: Academic, Lectures & Meetings

Description:

From Experimentation to Causal Learning: Applied Research in Tech Industry

Zhenyu Zhao, Data Science Director at Tencent, Ph.D. Department of Statistics, Northwestern University

Abstract: Nowadays, experimentation is an essential method for making decisions and improving user experience based on causal effects in the tech industry. In the meanwhile, causal learning has been gaining momentum in the recent few years. 


This talk will discuss two applied research topics: 1) sequential testing in experimentation and 2) feature selection methods for uplift modeling (a causal learning model); to illustrate how applied research is carried out to address real business problems in practice.

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