Northwestern Events Calendar


Q Founder Series | Building a Target Product Profile Starting with the End in Mind

When: Thursday, December 14, 2023
11:00 AM - 12:00 PM CT

Where: Online
Webcast Link

Audience: Faculty/Staff - Student - Post Docs/Docs - Graduate Students

Contact: Sonia Kim   (847) 467-0446

Group: Innovation and New Ventures Office

Category: Other


Marta New, CEO of Radyus Research, will define and describe the anatomy of a Target Product Profile (TPP) and how it can be effectively leveraged as a product roadmap during early therapeutic development. She will discuss how a well-crafted TPP helps guide decisions related to preclinical development, formulation, clinical trials, regulatory strategies, and commercialization to ensure your drug stands out among the therapeutic crowd. Learn how by defining the desired attributes, patient benefits, and market positioning of a therapeutic early on, researchers can more readily align their development process with the needs of both patients and the market, increasing the chances of developing a successful, market-ready drug.  All Northwestern faculty, postdocs, students, staff and friends are welcome to join this event.

Dr. Marta New, the founder and CEO of Radyus Research, has established herself as a seasoned professional in venture capital investments, large pharma R&D, and university technology transfer. Her impressive career includes roles such as partner at Agent Capital, principal investor at Baxalta Ventures, and commercial lead at Baxter International’s renal franchise. Leveraging her expertise, she founded Radyus Research, advising clients on strategic product development, fundraising, and commercialization of preclinical therapeutics. Dr. New's extensive international connections and experience position her as a valuable leader in the biotech industry, drawing on her rich background to drive success in both academic and entrepreneurial endeavors.

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