When:
Wednesday, February 11, 2026
7:00 PM - 8:00 PM CT
Where:
Online
Webcast Link
Audience: Faculty/Staff - Student - Public - Post Docs/Docs - Graduate Students
Cost: Free
Contact:
Julie Deardorff
(847) 467-3147
Julie.deardorff@northwestern.edu
Group: School of Education and Social Policy
Category: Lectures & Meetings
According to Wharton economist and market designer Judd Kessler, we do have the power to make our own luck. In Lucky by Design: The Hidden Economics You Need to Get More of What You Want, Kessler pulls back the curtain on the hidden markets we routinely encounter, explaining the rules by which they operate and how to make choices that lead to better outcomes. In familiar markets—such as the stock market or your local farmer’s market—what we get depends on how much we’re willing to pay. Hidden markets don’t rely on prices; instead, they follow a different set of rules, and you can’t simply buy your way into a better position.