Communicating Your Research I: Engaging New Audiences for Faculty

Faculty are invited to attend:

Session 1: Engaging New Audiences

We all use jargon to communicate, sometimes without even realizing it. The first step in reaching new audiences is using language that builds bridges rather than barriers to understanding.  

Gain tools and simple techniques to reach audiences with varying degrees of background knowledge.   
Better communicate how essential your work is in the most accessible way to others.  
Explore ways to get any audience excited about your work (and scientific research).
 

Patti Wolter is the Helen Gurley Brown Magazine Professor in the Medill School of Journalism and the director of the Medill Media and Science Communication certificate program for STEM Ph.D. students. Her current work centers on narrative, fact-checking, and science communication. 

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