Northwestern University

Thu 12:00 PM

A Short History of Hospital Advertising - Rebecca Brashler

recurring see all events in this series

When: Thursday, January 11, 2018
12:00 PM - 12:45 PM  

Where: Robert H Lurie Medical Research Center, 1st floor, Searle Seminar room, 303 E. Superior, Chicago, IL 60611 map it

Audience: Faculty/Staff - Student - Public - Post Docs/Docs - Graduate Students

Contact: Bryan Morrison   312.503.1927

Group: Medical Humanities & Bioethics Lunchtime Montgomery Lectures

Category: Lectures & Meetings

More Info


The Master of Arts in Medical Humanities & Bioethics program presents

A Montgomery Lecture


Rebecca Brashler, LCSW
Director, Global Patient Services
Assistant Professor, Feinberg School of Medicine, Northwestern University
Physical Medicine and Rehabilitation

A Short History of Hospital Advertising

Once thought to be unprofessional and undignified, advertising hospital services is now routine. Hospital advertisements must comply with Federal Trade Commission guidelines, but compared to direct-to-consumer advertising of prescriptions drugs, hospital advertisements are largely unregulated. Several prominent medical ethicists have called for new standards. We will examine a variety of hospital advertisement campaigns, the messages they communicate to patients about healthcare and the controversy surrounding healthcare marketing practices.

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