The Master of Arts in Medical Humanities & Bioethics program presents
A Montgomery Lecture
with
Rebecca Brashler, LCSW
Director, Global Patient Services
Assistant Professor, Feinberg School of Medicine, Northwestern University
Physical Medicine and Rehabilitation
A Short History of Hospital Advertising
Once thought to be unprofessional and undignified, advertising hospital services is now routine. Hospital advertisements must comply with Federal Trade Commission guidelines, but compared to direct-to-consumer advertising of prescriptions drugs, hospital advertisements are largely unregulated. Several prominent medical ethicists have called for new standards. We will examine a variety of hospital advertisement campaigns, the messages they communicate to patients about healthcare and the controversy surrounding healthcare marketing practices.