Description:

Public health educators, scholars and workers face an unprecedented time. Trust in science and government is being deliberately eroded, and federal agencies are being dismantled from within. How can we make progress in protecting and advancing public health?

No magic solution exists, but certain approaches can help. One of those is public interest communications – research-based strategic communications for social change. Public interest communicators draw on research into behavioral science, cognitive linguistics, political communication, social science and other disciplines to approach problems strategically and craft powerful messages that motivate people to act positively. They seek opportunities, acknowledge barriers and figure out how to overcome those. Despite seemingly insurmountable challenges, they have managed to effect positive social change.

In this session, we’ll highlight key public interest communications concepts and frameworks. Using examples and case studies, we’ll offer practical guidance to bolster efforts to reach and move policymakers, provide a quick guide on countering disinformation and show how to strengthen communications with communities to protect public health.

Featuring:
Angela Bradbery
Frank Karel Endowed Chair in Public Interest Communications
University of Florida