Strategic Communication for Public Health and Medicine: Understanding Your Audience, Trust and the Attention Economy
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An essential function of both medicine and public health is communication with an array of audiences. Despite this core role, training on strategic communication, especially training that incorporates behavioral sciences, trust, audience analysis and design strategies, is rare. This one-hour session is rooted in both behavioral science and skill development with special attention to the changing landscape of trust and how to compete for attention more effectively.
Featuring:
Amelia Greiner Safi, PhD, MS
Professor of Social & Behavioral Sciences and Public Health Practice
Cornell University
Cost: Free
IPHAM
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